Straightforward and to the point, Just was a simple concept based around the idea of just wanting a good whiskey. Bottle design - Bar finder app - Just a napkin/idea - Simple bar promotion that just gives a free shot with a beer purchase. 
Couple "beefscape" second round ads. I can't take credit for this campaign idea, but I was the guy who kept the idea running a bit longer. 
Early creative using scrap art that eventually led to a campaign for Becks. 
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