The Army Of One campaign replaced a classic but tired campaign that ran for 25 years. It was a polarizing campaign to say the least, but I'm happy to be the designer responsible for its visual identity.
The look is loose and gritty with strong and solid borders in the Army's yellow and black. The patch logo is meant to be both timeless and tangible.
Logo Design - Print - OOH
NHRA Drag Racing Sponsorship - Recruitment materials
You can tell a lot about a man by looking at his hands.
That simple idea was the core of a new campaign for Copenhagen Smokeless Tobacco. This was my first time being a creative lead, and with a small team we created ideas that pushed the brand into new territories while reinforcing its timeless quality.
Brand loyal and brand competitive direct mail.
Men of Copenhagen local community give back day direct mail and online invitations.
Copenhagen Base Camp consumer trip direct mail invitation and online sweepstakes entry.
Copenhagen Base Camp winner trip materials.
Choose Copenhagen Campaign Launch. Retail and Online.
Nothing extraordinary here, but good examples of simple, iconic branding ideas that were executed with less than ideal timelines and assets.
The use of Mickey Mouse ears as an overlay adds a candid frame to the "Live the dream" moment and binds together miscellaneous photography assets under one campaign.
For Disneylands 50th anniversary they wanted some local billboards around the park to promote it. The big 50 with the ears is an easy and iconic solution. The majority of creative time spent was the massive amounts of compositing and retouching to the very limited set of assets we had to work with.
Straightforward and to the point, Just was a simple concept based around the idea of just wanting a good whiskey.
Bottle design - Bar finder app - Just a napkin/idea - Simple bar promotion that just gives a free shot with a beer purchase.
Couple "beefscape" second round ads. I can't take credit for this campaign idea, but I was the guy who kept the idea running a bit longer.
Early creative using scrap art that eventually led to a campaign for Becks.
I'm fortunate to have learned the process of shoot art direction and editing from some the best in the business. I like to work closely with the photographer to maximize setups as well as ensure the imagery being captured is on brand and serviceable for a wide range of uses.
SHOT BY CHRIS LITWIN
SHOT BY THE BANDITO BROTHERS
SHOT BY JIM KRANTZ
SHOT BY VIC HUBER
SHOT BY SANDRO MILLER
SHOT BY TREVOR PEARSON
SHOT BY ASHTON WORTHINGTON
